close
博客來,博客來網路書店:博客來書籍館;INTRODUCTION TO MARKETING 8/e -LAMB
房屋二胎借款銀行
產品網址
http://www.books.com.tw/exep/assp.php/ml27898/exep/prod/booksfile.php?item=0010475308
博客來網路書店網站網址
http://www.books.com.tw/exep/assp.php/ml27898
博客來,博客來網路書店,博客來網路書局,博客來e-coupon 2013,博客來書店,1i6博客來網路書店,博客來網路書店歡迎您,博客來書局,博客來售票網,博客來折價券2013,books 博客來網路書店
本站圖文皆引用自博客來,圖文所有權皆為原所有權人所有,引用人與博客來有合作關係！
博客來書籍館;INTRODUCTION TO MARKETING 8/e -LAMB
作者：LAMB 出版社：新陸書局 出版日期：2005年12月20日 語言：英文 ISBN：9780324323801 裝訂：平裝
內容簡介房屋貸款人
博客來書籍館;INTRODUCTION TO MARKETING 8/e -LAMB
top New to the Edition Feature Presentation Video Package: The eighth edition features innovative new videos selected by Joseph Champoux, a leader in teaching through film. Each chapter contains a clip from a popular Hollywood movie to illustrate marketing concepts. Looking through the lens of a movie camera provides a fresh perspective and helps students connect marketing theories to situations, while providing an engaging and exciting classroom.Marketing in Entertainment: Inspired from the ”Feature Presentation”,”Marketing in Entertainment”boxes highlight how marketing concepts are applied in the entertainment industry. Examples from film, television, publishing, computer software, video games, and more illustrate how marketing principles apply in this industry. A question at the end of each chapter relates to ”Marketing in Entertainment” and allows students to explore the issue in more detail.Visual Summaries: The eighth edition has refined the pedagogy of the Integrated Learning System by adding visual summaries within each chapter. These visual summaries provide another means by which students can grasp and master complex marketing concepts. They are designed to illustrate the concept graphically, these summaries were created with the visual learner in mind.Application Exercise: Application exercises at the end of each chapter give students the opportunity to put marketing principles to work in an active, involved manner. Exercises were selected by a panel of marketing professors from the hundreds of “Great Ideas in Teaching Marketing” that have been submitted since the first edition of Marketing.Career Exercise: The eighth edition features a new exercise designed to give students a starting point for researching a career in marketing. Students can investigate careers in the marketing fields that relate to the concepts they were exposed to in the chapter. Numerous online resources are given to help students explore various marketing careers.Still Shaky? Student Resource Lists: Each chapter concludes with a checklist indicating what additional materials are available to help reinforce chapter material. Xtra!, the product website, and other resources are broken out into an easy-to-read checklist detailing what is available and where to find it. Students wont miss an opportunity to use the large amount of study materials that are suited to their individual learning styles.Charles W. Lamb - Texas Christian University Joseph F. Hair - Louisiana State University Carl McDaniel - University of Texas, Arlington
產品網址
http://www.books.com.tw/exep/assp.php/ml27898/exep/prod/booksfile.php?item=0010475308
snug
塑身衣
魚鬆
房屋二胎借款銀行
產品網址
http://www.books.com.tw/exep/assp.php/ml27898/exep/prod/booksfile.php?item=0010475308
博客來網路書店網站網址
http://www.books.com.tw/exep/assp.php/ml27898
博客來,博客來網路書店,博客來網路書局,博客來e-coupon 2013,博客來書店,1i6博客來網路書店,博客來網路書店歡迎您,博客來書局,博客來售票網,博客來折價券2013,books 博客來網路書店
本站圖文皆引用自博客來,圖文所有權皆為原所有權人所有,引用人與博客來有合作關係！
博客來書籍館;INTRODUCTION TO MARKETING 8/e -LAMB
作者：LAMB 出版社：新陸書局 出版日期：2005年12月20日 語言：英文 ISBN：9780324323801 裝訂：平裝
內容簡介房屋貸款人
博客來書籍館;INTRODUCTION TO MARKETING 8/e -LAMB
top New to the Edition Feature Presentation Video Package: The eighth edition features innovative new videos selected by Joseph Champoux, a leader in teaching through film. Each chapter contains a clip from a popular Hollywood movie to illustrate marketing concepts. Looking through the lens of a movie camera provides a fresh perspective and helps students connect marketing theories to situations, while providing an engaging and exciting classroom.Marketing in Entertainment: Inspired from the ”Feature Presentation”,”Marketing in Entertainment”boxes highlight how marketing concepts are applied in the entertainment industry. Examples from film, television, publishing, computer software, video games, and more illustrate how marketing principles apply in this industry. A question at the end of each chapter relates to ”Marketing in Entertainment” and allows students to explore the issue in more detail.Visual Summaries: The eighth edition has refined the pedagogy of the Integrated Learning System by adding visual summaries within each chapter. These visual summaries provide another means by which students can grasp and master complex marketing concepts. They are designed to illustrate the concept graphically, these summaries were created with the visual learner in mind.Application Exercise: Application exercises at the end of each chapter give students the opportunity to put marketing principles to work in an active, involved manner. Exercises were selected by a panel of marketing professors from the hundreds of “Great Ideas in Teaching Marketing” that have been submitted since the first edition of Marketing.Career Exercise: The eighth edition features a new exercise designed to give students a starting point for researching a career in marketing. Students can investigate careers in the marketing fields that relate to the concepts they were exposed to in the chapter. Numerous online resources are given to help students explore various marketing careers.Still Shaky? Student Resource Lists: Each chapter concludes with a checklist indicating what additional materials are available to help reinforce chapter material. Xtra!, the product website, and other resources are broken out into an easy-to-read checklist detailing what is available and where to find it. Students wont miss an opportunity to use the large amount of study materials that are suited to their individual learning styles.Charles W. Lamb - Texas Christian University Joseph F. Hair - Louisiana State University Carl McDaniel - University of Texas, Arlington
產品網址
http://www.books.com.tw/exep/assp.php/ml27898/exep/prod/booksfile.php?item=0010475308
snug
塑身衣
魚鬆
文章標籤
全站熱搜
留言列表
